Who builds websites for physio clinics in Brisbane? FFP Digital does, from Ipswich, and Pivotal Motion Physiotherapy in Newmarket is a client. Whoever you end up hiring, these are the six things a physio clinic website has to get right, and the questions worth asking before you sign.
1. A booking path that works on a phone
Most patients look a clinic up on their phone, and a fair share of them do it at night, after the pain has stopped them sleeping. So before anything else, the site needs a booking path that works on a phone.
That means a book button in the first screen, on every page, not just the homepage. The button opens your real diary, not a contact form somebody reads on Monday morning. If the patient would rather ring, the number is one tap.
2. Physiotherapy and the suburb, in the first line
The first line on the page says what you do and where. Physiotherapy in Newmarket. Physiotherapy in Ipswich. Not a slogan about movement or wellness.
That plain line is the one a patient checks before they scroll, and it is the line Google and the AI assistants quote when somebody asks them for a physio nearby. The rest of the site follows the same rule: a page for each service you want to be found for and a page for each location, each with the suburb in the title and the book button in the first screen.
3. Every funding type, one line each
Physio clinics see patients through a lot of different doors: private patients, DVA, Medicare chronic condition management plans from a GP (the ones most clinics still call CDM), WorkCover Queensland, NDIS and private health. All of them land on the same website, and each needs to know in one line whether you take them and what to bring.
So a good clinic site has a funding page in plain language, and the booking form asks for the referral type up front. Reception is not ringing people back to find out whether it is a WorkCover claim or a GP plan.
4. Booking from your practice software, and the tracking catch
The booking comes straight from your practice software. Cliniko is the one we see most, and Nookal, Halaxy and Splose work the same way. Either a button opens your booking page, or the booking is embedded so patients book without leaving your site (Cliniko help, Set up online bookings).
The catch is the embedded Cliniko portal. Cliniko's own article on Google Analytics 4 explains that the referral source does not pass from your website into the booking portal, so those bookings show up as Direct. Unless the tracking is set up around that limit, you cannot tell which bookings your website brought in. Ask whoever builds your site how they handle it.
5. No review widget on a physio site
Section 133 of the National Law prohibits testimonials in advertising a regulated health service (Ahpra advertising guidelines). A physio website carries no review widget and no patient quotes about their treatment, and before and after photos are treated the same way.
A lot of web designers put a reviews carousel on every site they build, because for most businesses it works. For a physio clinic it is a problem with Ahpra. Reviews still matter. They live on your Google Business Profile, where patients leave them on their own, and the website copy is checked against the Ahpra advertising guidelines before it goes live. Our guide to the Ahpra advertising rules for allied health covers the rest.
6. Make sure you own it
Whoever builds your site, make sure you own it. The site sits on your own domain, and the hosting, the analytics and the booking accounts are in your name. If you ever want somebody else to look after it, everything gets handed over.
Ask about the price the same way. Ours starts with a 15 minute call about what you treat, where you are and what software you run. Then we look at your current site and your Google Business Profile together on a screenshare, and you get one written quote, one fixed price, agreed before any work starts. Nothing is added later without you saying yes.
So who builds physio clinic websites in Brisbane?
FFP Digital, from Ipswich. Pivotal Motion Physiotherapy in Newmarket is a client: we built the policy pages on the clinic's website, set up the tracking and advertising on the clinic's education site, and set up an AI assistant for the front desk. Bobbie-Jo Strong, the owner, put it this way: "You will actually enjoy talking to David, because he gets it."
If you run a physio clinic in Brisbane or Ipswich and your site is missing any of this, text David on 0459 567 884 or book a free clinic audit. Whoever you hire, use this list to check their work.